Marketing

3 steps of the buying process in the digital era

In the modern world, there are always changes in different areas. Among these changes, there is the great evolution of technology. Not only does it make life easier for individuals, but it also allows immense productivity for companies thanks to…

Tips for an effective omnichannel strategy

Since the advent of digital technology, most consumers shop online. They do a lot of research and compare different products. As a result, the buyer’s journey continues to get worse every day. For this reason, you need to focus on…

How to collect customer data?

If you are new to the world of customer data, you will be pleased to know that there are many different sources and methods of collection. Much of the data collection is done automatically from point-of-sale systems or marketing software….