Marketing

3 steps of the buying process in the digital era

In the modern world, there are always changes in different areas. Among these changes, there is the great evolution of technology. Not only does it make life easier for individuals, but it also allows immense productivity for companies thanks to…

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Tips for an effective omnichannel strategy

Since the advent of digital technology, most consumers shop online. They do a lot of research and compare different products. As a result, the buyer’s journey continues to get worse every day. For this reason, you need to focus on…

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Top 3 most useful marketing tools

The world of marketing has been evolving for years and you need to adapt to the change to stay on top. So jump in and get the best marketing tools available to you. Here are the top 3 of these…

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What is inbound marketing?

The success of a business has always been based on several factors. On the one hand, the quality of the product and services is required, on the other hand, knowing how to find customers is also a strategy to win….

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The importance of social networks to sell your products

Many companies are looking for effective ways to better sell their products. In the past, media and billboards were popular tools for advertising, but today social networks are becoming increasingly indispensable. Some companies are integrating these means of communication into…

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Tips for an effective digital marketing strategy

In the 21st century, the concept of enterprise has taken a new direction. If entrepreneurship used to mean taking the initiative to sell something or provide a service to fellow human beings, nowadays the concept has evolved in the right…

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How to build an effective business plan?

Every legal entity currently in operation and recognised at a national and an international level has its own business plan. But what is a business plan? What are the essential points or contents to be found or configured in a…

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How to collect customer data?

If you are new to the world of customer data, you will be pleased to know that there are many different sources and methods of collection. Much of the data collection is done automatically from point-of-sale systems or marketing software….

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